How businesses market to American teenagers, and the effect they have together on popular culture.
The Merchants of Cool
A documentary on the marketing of pop culture to Teenagers.
Watch NowCast

Douglas Rushkoff
Self

Christina Aguilera
Self

Greg Berlanti
Self

Jessica Biel
Self

Adam Carolla
Self

Fred Durst
Self

Malcolm Gladwell
Self

Carson Daly
Self

Shaggy 2 Dope
Shaggy 2 Dope

Tom Green
Self (archive footage)

Jimmy Iovine
Self

Jimmy Kimmel
Self (archive footage)
You May Also Like
movieWhitney
2018
movie9/11: Inside the President's War Room
2021
movieKaty Perry: Part of Me
2012
movieJustin Bieber's Believe
2013
movieWestern Stars
2019
movieBillie Eilish - Hit Me Hard and Soft: The Tour (Live in 3D)
2026
movieThe Devil and Daniel Johnston
2006
movieThe Bee Gees: How Can You Mend a Broken Heart
2020
movieThe Beatles: Eight Days a Week - The Touring Years
2016
movieHoward
2018
movieAmazing Grace
2018
movieBuena Vista Social Club
1999
movieMiss Americana
2020
moviePiece by Piece
2024
movieOne Direction: This Is Us
2013
movieThe Last Repair Shop
2024
movieStop Making Sense
1984
movieMaking Waves: The Art of Cinematic Sound
2019
movieThe Show Must Go On: The Queen + Adam Lambert Story
2019
movieThe Greatest Night in Pop
2024
